Tech Partnerships

Hybrid Theory
x The partnership between Hybrid Theory and 33Across reflects a unique combination of tech and teams that brings scaled global data resources together with our understanding of how to identify and engage audiences throughout their customer journeys.

Why 33 Across?

With nearly 1M global publishers generating 15B+ user and content signals, 33Across unlocks the puzzle of a consumer’s journey across the open web

The 33Across + Hybrid Theory partnership allows advertisers and marketers to scale and enrich audiences with a global data footprint. The partnership enables Hybrid Theory to boost user engagement and addressability to reach new audiences at scale.

A dream for any advertiser is the ability to tap into and actively use data to power the campaign life cycle from planning to buying, enabling successful activation of stories. Analytics and reporting on rich first-party data combined with the breadth and depth of third-party data provides advertisers with unrivalled insights to deliver real results against marketing campaign objectives.

The combination of Hybrid Theory’s technologies with 33Across’ unique global data sets, allows us to scale the delivery of meaningful audience insights and activation. Our respective expertise creates a compelling partnership to solve business and marketing problems for brands and agency client

Paul Bell
CRO & GM, Global Data Solutions, 33Across