Hybrid Theory are pleased to announce to be joining the Conscious Advertising Network (CAN) as a commitment to the six manifestos set forth by the CAN principles.
Hybrid Theory are pleased to announce to be joining the Conscious Advertising Network (CAN) as a commitment to the six manifestos set forth by the CAN principles:
- 1. Anti Ad-Fraud
- 2. Diversity
- 3. Informed Consent
- 4. Hate Speech
- 5. Children’s Wellbeing
- 6. Fake News
Our Chief Product Officer Hiran Patel comments on the partnership explaining “The CAN mission meshed with our core values of embracing differences and partnering smarter as a trusted digital services partner for agencies and brands alike – leaving a positive footprint across the advertising ecosystem”.
Our goal is to set high standards, establish best practices, and commit to the CAN manifesto principles – joining forces with the leading agencies, brands, and ad tech companies around the world.
We have always been a pioneer and diligent in the way we operate by being the first company to receive certification from JICWEBS on Anti Ad-Fraud best practices to being a founding member of W3C initiatives.
Hybrid Theory fully supports CAN by weaving the six manifestos into the fabric and DNA of our company culture and cultivating a spirited ethos of applying anti ad-fraud, embracing diversity, obtaining informed consent, eradicating hate speech, maintaining children’s wellbeing online, and tackling fake news.