Ideas + Opinions

Partnering with the Conscious Advertising Network

Hybrid Theory are pleased to announce to be joining the Conscious Advertising Network (CAN) as a commitment to the six manifestos set forth by the CAN principles.

Hybrid Theory are pleased to announce to be joining the Conscious Advertising Network (CAN) as a commitment to the six manifestos set forth by the CAN principles:

  1. 1. Anti Ad-Fraud
  2. 2. Diversity
  3. 3. Informed Consent
  4. 4. Hate Speech
  5. 5. Children’s Wellbeing
  6. 6. Fake News

 

Our Chief Product Officer Hiran Patel comments on the partnership explaining “The CAN mission meshed with our core values of embracing differences and partnering smarter as a trusted digital services partner for agencies and brands alike – leaving a positive footprint across the advertising ecosystem”.

Our goal is to set high standards, establish best practices, and commit to the CAN manifesto principles – joining forces with the leading agencies, brands, and ad tech companies around the world.

We have always been a pioneer and diligent in the way we operate by being the first company to receive certification from JICWEBS on Anti Ad-Fraud best practices to being a founding member of W3C initiatives.

Hybrid Theory fully supports CAN by weaving the six manifestos into the fabric and DNA of our company culture and cultivating a spirited ethos of applying anti ad-fraud, embracing diversity, obtaining informed consent, eradicating hate speech, maintaining children’s wellbeing online, and tackling fake news.