Ideas + Opinions

Cookieless Position Paper: March 2021

02 March 2021

Cookieless Position Paper: March 2021

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On Jan ‘20, Google announced their decision to remove 3rd party cookies from Chrome following the steps of other browsers. This will have an impact on the whole AdTech supply chain: from publishers to advertisers and AdTech in general.

In this whitepaper you’ll learn:

1. What the Google Chrome announcement really means

2. When everything is going to be effective

3. What the main implications of this change are

4. What the future use cases & proposed solutions for cookieless targeting are

5. What Hybrid Theory’s current cookieless products are

6. What do the transition and next steps look like – now, near and in the future


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