Client Partnerships

Increased Performance Comes Standard With Hybrid Theory

Three auto dealerships representing 12 different manufacturers needed to find new and effective ways to increase VCR, CTR, and audience SOV.

Goal
Three auto dealerships representing 12 different manufacturers needed to find new and effective ways to increase their Video-Completion-Rate, Click-Through-Rate (VCR/CTR), and audience share of voice (SOV) for pre-roll and display advertising. After previously working with another programmatic partner, United Media chose Hybrid Theory to take the wheel with a focus on quality engagement over quantity.

Solution
Hybrid Theory’s challenge was to deliver exceptional performance on a complex plan with 26 separate campaigns running across niche geographic regions. Hybrid Theory replicated the self-serve setup in a managed service capacity by combining 3rd-party data, trading expertise, wider reach across incremental inventory sources, and enhanced retargeting capabilities. Site pixels returned valuable data on landing page visitation and engagement, which further informed prospecting, look-alike modeling, and smart retargeting.

Results
Hybrid Theory exceeded each of the client’s KPIs, as well as the performance of the previous programmatic partner. The client extended their campaigns for over eight months, eventually moving all campaigns under Hybrid Theory’s management.

  • 233% Increase in CTR (0.5% vs 0.15% in previous partner)
  • 31% Increase in VCR (85% vs 65% in previous partner)
  • 150% Increase in Audience SOV (25% vs 10% in previous partner)
  • 23 Personalized Audiences

233%

Increase in CTR