Client Partnerships

Quickly adapting to changing consumer behaviour during COVID-19 beats CPA goal by 55%

Quickly adapting to changing consumer behaviour during COVID-19 beats CPA goal by 55%.

Goal
During the COVID-19 pandemic, a leading warehouse club needed to adapt to a rapidly changing consumer environment. They turned to Hybrid Theory for quick custom audiences, creative, and trading strategies that would drive performance in this unprecedented time. The brand focused on driving online sign-ups and video views in key markets.

Solution
Hybrid Theory built tailored animated display assets with customizable elements to increase online subscriptions. The team also ran video units as part of a full-funnel branding campaign with high viewability/completion rate benchmarks. Smart retargeting tactics were focused on hitting the brand’s CPA goal.

Results
Hybrid Theory beat the client’s CPA goal by 55% and reached viewability and completion rates of 80%.

Beat CPA goal by

55%