Client Partnerships

Connecting with OTT audiences results in 94% Video Completion Rate (VCR)

Connecting with OTT audiences results in 94% Video Completion Rate (VCR)

Goal
During the COVID-19 pandemic, a southern tourism organization wanted to reach OTT audiences interested in traveling and encourage visits to the area.

70% Video Completion Rate (VCR) on CTV and Full Episode Players (FEP).

Solution
Hybrid Theory focused on connecting with outdoor-activity enthusiasts who would be interested in the area’s natural environment.

By looking at the behavioral interest overlap between nature and food, Hybrid Theory’s traders found the intended audience and set up curated CTV and FEP deals with premium publishers such as the Food Network and the Discovery Channel.

Results
Hybrid Theory achieved 94% VCR against a 70% target.