At the outbreak of COVID-19, a global restaurant brand needed to pivot its predominantly in-store business to entirely online delivery.
Pizza chain successfully pivots during COVID-19
A global restaurant brand was forced to pivot its predominantly in-store business to entirely online delivery overnight during the start of the COVID-19 pandemic. It needed to hit a $20 CPA goal for new online orders.
Hybrid Theory built a range of creative assets for the brand that had never before run digital display ads. The team then leveraged smart retargeting tactics to reach users based on where they landed within the purchase funnel. Additional retargeting pools were built to more heavily target those who viewed more pages on the client’s site and exhibited greater purchase intent.
- Beat client’s CPA goal by 70%
Beat client’s CPA goal by