Hybrid Theory’s OTT campaign exceeds VCR targets by reaching a niche audience of voters
Hybrid Theory's OTT campaign exceeds VCR targets by reaching a niche audience of voters
A political candidate in the south needed to reach and engage with very specific demographics of voters within the limits of the district. The campaign set a Video Completion Rate (VCR) benchmark of 70%.
The campaign decided to run an OTT campaign to drive awareness of the candidate and encourage voting. Their challenge was delivering a high volume of OTT impressions within a very small geo.
Hybrid Theory leveraged connections with multiple DSPs to scale the campaign and applied a variety of custom audience targeting, Xandr data layers, and curated OTT deals to reach the right audience.
98% VCR against a 70% target.
100% budget delivery, including upweight received in final days of campaign.