Sales Director, New York (US)

We are looking for a Sales Director to join our US team. The role is responsible for managing new business sales activities for  brands and agencies in the New York, New Jersey, and neighboring areas.

About Hybrid Theory

We’re a new breed of digital services partner for brands and agencies, offering  flexible consulting, hands-on support and independent managed execution. We  harness the best combinations of technology and talent to power smarter, data driven advertising across the full customer journey, making the complex simple. 

Hybrid Theory’s award winning global behavioral intelligence capabilities are rooted  in the browse, search and share behaviors of over 90% of the US population across  18M sites. We use our rich data network to find the most relevant audiences for  brands, personalize the creative and derive deeper insights for them. We do this  across all key channels and devices for the world’s leading brands. With offices and  representation in London, Singapore, Sydney, New York, Boston, D.C. , Atlanta, North  Carolina and Dallas, Hybrid Theory is growing rapidly and has been recognized as  one of the fastest growing AdTech businesses by Wired Magazine, and  Mischon Leap 100 and recently won the The Drum Marketing Award for Best  Trading Team 2020. 

About the Role

The Sales Director, New York is responsible for managing new business sales activities for  brands and agencies in the New York, New Jersey, and neighboring areas.

Key Responsibilities will include:
  • Identify and acquire sales opportunities in line with the US commercial strategy
  • Match Hybrid Theory’s behavioral intelligence products to qualified client needs and  requirements 
  • Maximize revenue growth with key media agencies (a focus on independent  agencies), ensuring specific and regular market coverage
  • Prospect, evaluate and identify important business opportunities 
  • Engage with agency decision makers at all operational levels  
  • Sales presentations to large groups with varying degrees of seniority
  • Develop winning strategies & proposals, adjusting sales tactics depending on needs
  • Prepare and execute high impact meetings with prospects and clients
  • Work closely with the NY-HQ team, Trading and Client Services to provide superior  customer service, and grow repeat business 
  • Contribute to a culture focused on performance, positive thinking and active  collaboration with the rest of the company

About you

You will have demonstrated outstanding competency in securing new digital media sales,  have a good understanding of the digital advertising ecosystem, and an actionable high level network of contacts within New York, New Jersey, and neighboring areas, with  regional media agencies and brands.  

Commercially, you will have demonstrated a high level of expertise in identifying,  progressing and closing key client opportunities. You will have had experience in taking  digital media products to market, evangelizing to key decision makers, and being a results oriented hands-on “sales hunter” who excels at bringing in new business.  

Operationally, you will be organized, self-sufficient and comfortable operating on your own  steam, excellent at pipeline management both in tools and process and strong in  presentation tools and techniques. You will have a good understanding of technologies such  as DMP’s, DSP’s, Data (in its various forms), trading desks, ad exchanges, and performance based audience targeting. 

Experience required:
  • At least 4 to 6+ year’s experience in a digital & programmatic focused ad sales role
  • Extensive media planner/buyer contacts in New York, New Jersey, and the  surrounding areas, with regional Agencies & Brands 
  • Demonstrated capability to deliver revenue over and above targets
  • A focus on independent agencies & DR accounts is a plus
  • Strong understanding of industry trends, technologies & pricing models
  • Excellent understanding of agency dynamics, campaign planning & buying cycles
  • Understanding of data-driven advertising, programmatic ad targeting & campaign  optimization across devices & ad formats
  • Strong knowledge of ad campaign, technology, metrics & analysis 
  • Excellent written and verbal communication 
  • Proven presentation ability 
  • Ability to execute both quick turnaround & consultative sales opportunities
  • Self-discipline, time management, self-motivation & resilience. 
  • Fluent in English

What we can offer

We are a growing company that provides the opportunity to take part in all sorts of  business building conversations and experiences. We have a desire to see people grow  within our organization, and as we expand within and across geographies, we need talent  who grow with the company. 

On a daily basis, the role will be supported by an experienced digital media team with  collective experience across adtech, media agency and ad sales. You will work closely with  one of the founding members of Hybrid Theory and the US General Manager, and get hands  on experience with our technology, learn smart data driven approaches to digital media and  be an integral part of building the US presence. Demonstrating key competencies and culture  fit mean you can grow into and beyond your role as the team builds up in the US and into  other new markets.  

We offer a competitive salary and compelling commission structure linked to the  achievement of targets. 

We have a bunch of perks that are enjoyed across the company including:

  • 28 days paid vacation leave
  •  Comprehensive Health Insurance
  • Competitive 401k
  • Fitness Fund of $60/month

To apply for this opportunity, please send your CV and a cover letter to