Meet the team behind the tech, behind the purpose, behind the mission. We’re building something special at Hybrid Theory – find out what makes us, us.
Business + Team - Hybrid Theory
We’re a data-driven advertising business, powered by people.
Our Vision:
Making the Complex Simple

Our Mission:
Deliver business growth for brands and agencies as a trusted digital services partner, that powers smarter data-driven advertising through the best combinations of technology and talent.

Our Purpose
Binary thinking and behaviours are the enemy of progress and effectiveness in our industry. We shouldn’t be taking sides – we should be embracing them.
We believe in a Hybrid Theory – in the multiplier effect of partnerships that power capabilities – enabling the very best from our technology and teams, and delivering the right business outcomes for our brand and agency clients.
To The Power Of You

Meet Our Global Leadership Team

Patrick Johnson
CEO, Global

Ray Jenkin
CEO, North America

Marçal Serrate
CTO, Global

Hiran Patel
CPO, Global

Ines Martins
Head of APAC
“The currency of leadership is transparency.”
Howard Schultz, former Chairman and CEO, Starbucks